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Client Story - Patron Tequila


We were very honored when world famous Patron Tequila selected AiroMystic to develop their signature scent for diffusion. We begin each custom aroma development by listening so we really understand what makes the client unique and unforgettable. It's our job to capture their very essence in aroma.

We then set clear objectives for success. In this case: 1) To recreate the delicious scent that permeates their beautiful production facility in Atontonilco, Mexico. 2) Ensure the aroma is healthy, petro-chemical free and food-like so as not to interfere with tastings occurring in close proximity. 3) To provide reliable, state-of-the-art diffusion equipment that could be easily run by staff to release the scent into the desired areas.

The project was fun and fascinating! We were excited to learn how many principles our companies shared such as the dedication and passion Patron pours into every nuance of their production process. We share that same obsession and invite you to explore the entire development process below.

Experience the creation of Baked Agave - Patron's signature scent for diffusion. You can even view the same incredible tour of the Patron facility, fields and tequila production that Jane experienced by clicking this link and signing in.




1. Artisanal and beautiful, Patron is harvested and handmade from start to finish with only the finest processes and ingredients - just like AiroMystic. 2. Jane with Sol and Patron's Founder and Master Distiller, Francisco Alcaraz. 3. Patron contracts 7 years in advance with Jalisco highland farmers that grow the Weber Blue Agave. Here - a jimador expertly removes the spiny leaves from the barrel or piña with a razor sharp coa tool. 4. The piñas are brought to the Hacienda where they are split and then baked for 79 hours. 5. The beautiful Hacienda houses Patron's offices, production facilities, tasting areas and guest rooms. There is even a beautiful chapel for employees. 6. Patron's aged copper stills remove bitter and sulphur notes from the tequila. 7. Miguel shows us one bake is too light. Another too dark. The middle is just right - perfect for Patron.




Understanding the Client

Patron begins by contracting with the finest growers of Weber blue agave in the Jalisco highlands of Mexico. Contracts are made years in advance as it takes 7 years for blue agave to achieve the ideal ripeness. The barrel or piña is expertly cut to exclude any parts that could make it too sweet. Next it receives the perfect bake - never too light or too dark. This baking process fills the entire facility with the luscious, intoxicating scent of Baked Agave. Patron produces every bottle by hand - from farm to bottle - in order to control every nuance of the process. AiroMystic shares this passion in our aroma and diffuser production - from seed to scent.

Setting the Project Goals

Patron shared a detailed list of requirements essential to recreate their Baked Agave scent. All natural. No petroleum ingredients or derivatives. No animal testing. They did not want the aroma of tequila, but rather the captivating essence emitted from the baking process. And it had to be attractive, yet subtle so as not to overwhelm nearby tastings. To facilitate the process, Patron generously invited Jane to visit their luxurious villa, The Hacienda, and to tour their fields, production and facilities. Patron's commitment to quality in every detail inspired Jane in her recreation of the luscious scent. Click here to experience the entire Patron tour yourself.

Exceeding Expectations

Jane met with Patron's master distiller Francisco Alcaraz, who shared his vision and  goals for Baked Agave. His passion was clear. He and Jane pinpointed subtle aromatic notes of the baking piñas - honey, tamarind, persimmon with just a hint of toasted vanilla - all folded in the embrace of warmed gingerbread spice.  And with this aromatic profile in mind, Jane began the meticulous process of recreating Baked Agave note by note. Upon completion, she paired it with its perfect match in diffuser technology. Like making the finest tequila, the process was a quest of passion - and one that yielded the intoxicating scent essence of Baked Agave.



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Meet AiroMystic's Natural Perfumer. Learn how she became the leading natural aroma expert.

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